
Metacafe is similar to other video viewing websites such as YouTube or Dailymotion, but with several differences. Core differentiators include duplication elimination, a different type of Adult content filtering, a community member reviewer panel, VideoRank, and Producer Rewards. Its VideoRank system gauges viewer reactions to videos in order to feature those that prove most popular to its viewers. Additionally, Metacafe pays video creators for original work that has exceeded a certain threshold of both total views and VideoRank score through its Producer Rewards Program.
The site features short-form videos in a variety of categories, including Animation, Comedy, Entertainment, How To, News and Events, People and Stories, Sports, Video Games and others. Original content is uploaded to the site by independent video creators, small to mid-sized production groups, and major media companies.
In October 2006, Metacafe announced its Producer Rewards program in which video producers are paid for their original content. Through this program, any video that is viewed a minimum of 20,000 times, has achieved a VideoRank rating of 3.00 or higher, and does not violate any copyrights or other Metacafe community standards is awarded $5 for every 1,000 views. Pay only for U.S. views. (Less than 10% of the total views)
As of December 2007, the top 10 producers on Metacafe have earned over $20,000 each, with the top producer, Kipkay, having earned over $117,000. In total, more than 550 independent video creators have earned more than $1 million through the Producer Rewards program.
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